UND’s interlocking ‘ND’ logo gets makeover

Grand Forks, North Dakota (AP) 8-09

University of North Dakota athletic director Brian Faison says there is no hidden agenda in the school’s makeover of its interlocking “ND” imagery.

Faison says the school will continue to also use its Fighting Sioux logo.

The logo and the school’s Fighting Sioux nickname have long been targets of people who believe they demean American Indians. UND plans to retire them on Aug. 1, 2010, unless the Standing Rock and Spirit Lake Sioux tribes agree by Oct. 1 to give UND permission to use them for at least 30 years.

UND, which is moving from NCAA Division II to Division I in athletics, says the redesign of the interlocking “ND” is part of an effort to build a stronger brand and achieve more consistency with its uniforms and merchandise.

 

 

 

 

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